Digital Content
& Lifecycle Marketing
I’m a Brooklyn-based digital marketing lead focused on lifecycle/retention, email & SMS, and content for design-forward brands. I plan strategy and ship the work—automations, segmentation, testing, analytics, and creative. 2025 results: +66% YoY email-driven revenue, +104% unique openers, +83% unique clickers, and +26% list growth—plus role-to-date: +585% YoY email-driven revenue and +19.5% list size growth. Previously, I launched SMS at Ace Hotel driving $1.4M in sales. Tools: DotDigital, Klaviyo, Mailchimp, Revinate, Shopify, GA4/Looker, HTML/CSS, SQL (working beginner). Hybrid NYC. Open to consulting and full-time roles.
2025 email performance → +66% YoY revenue; +104% unique openers; +83% unique clickers- List growth program → +26% subscribers in 2025
- Launched SMS at Ace Hotel → $1.4M in SMS sales
Lifecycle strategy · Email/SMS automations · Segmentation/personalization · A/B testing · Content ops · Shopify · GA4/Looker · Basic SQL
Craig Hunter 