Craig Hunter

I’m a Brooklyn-based digital marketing lead focused on lifecycle/retention, email & SMS, and content for design-forward brands. I plan strategy and ship the work—automations, segmentation, testing, and creative. Recent results include a +584% YoY lift in email-driven revenue and ~23% list growth for a luxury home brand; previously, I launched SMS at Ace Hotel driving $1.4M in sales. Tools: Dotdigital, Klaviyo, MailChimp, Revinate, Shopify, GA4/Looker, HTML/CSS, SQL (working beginner). Hybrid NYC. Open to consulting and full-time roles.

• Lifecycle overhaul → +584% YoY email revenue
• Launched SMS at Ace Hotel → $1.4M sales
• List growth program → +23% subscribers

Lifecycle strategy · Email/SMS automations · Segmentation/personalization · A/B testing · Content ops · Shopify · GA4/Looker · Basic SQL