Craig Hunter

Digital Content
& Lifecycle Marketing

I’m a Brooklyn-based digital marketing lead focused on lifecycle/retention, email & SMS, and content for design-forward brands. I plan strategy and ship the work — automations, segmentation, testing, analytics, and creative.

2025 results at Resource Furniture: +66% YoY email-driven revenue, +104% unique openers, +83% unique clickers, and +26% list growth. Previously, I launched SMS at Ace Hotel, driving $1.4M in attributed revenue.

Tools: DotDigital, Klaviyo, Mailchimp, Revinate, Shopify, GA4/Looker, HTML/CSS, SQL (working beginner). Hybrid NYC. Open to consulting and full-time roles.

  • 2025 email performance at Resource Furniture → +66% YoY revenue; +104% unique openers; +83% unique clickers
  • List growth at Resource Furniture → +26% subscribers in 2025
  • Launched SMS at Ace Hotel → $1.4M in SMS sales

Lifecycle strategy · Email/SMS automations · Segmentation/personalization · A/B testing · Content ops · Shopify · GA4/Looker · Basic SQL

Resume (PDF)